iAd reaches millions of iPhone, iPad and iPod touch users around the world in their favorite apps. With the iAd Network, you can reach the Apple audience, the world’s most engaged, influential and loyal consumers. This audience:

• Has installed more than 15 billion applications
• Has purchased over 315 million iOS devices
• Spends, on average, 73 minutes per day using apps
• Engages with iAd ads for an average of 60 seconds per visit

Each ad is shown only to the audience you want to reach, in the apps they love and use the most. Our highly-effective targeting can leverage demographic data, as well as unique interest and preference data that taps into user passions that are relevant for your brand. Whether they are reading the news, playing a game or checking the local weather, your ad will make an impact.

Every brand has a great story to tell.

iAd campaigns combine the storytelling power of TV with the engagement and utility of digital for something entirely new. You can now create ads that captivate your audience wherever they are, within their favorite apps. With the iAd logo on each banner, the audience knows a great experience awaits them. They can tap with confidence knowing that entering an immersive ad doesn’t have to mean leaving their app.

Because iAd is built into iOS, the innovative operating system that powers iPhone, iPad, and iPod touch, you can incorporate a variety of rich interactive experiences in your ad. This allows users to:

• Download an app or iTunes content
• Add a reminder, appointment, shopping list or other timely information directly to their calendar
• Compose and send branded emails from within an ad, using their contact list
• Experience immersive 3D graphics
• View in-line audio and video in a custom frame
• Save coupons, barcodes, recipes or branded wallpaper
• Find nearby stores and get in-depth information
• Share content

All without leaving your ad!

iAd campaign reporting goes far beyond the standard measurements of exposure and clicks. You get access to a reporting portal that tracks performance metrics throughout the course of your campaign, including average time spent, pages viewed and unique visitor metrics.

We also optimize iAd delivery so that your ad performs for your goals throughout the campaign. In addition, for larger campaigns a wrap-up report provides key insights into user engagement, performance and best practices based on overall network results. By understanding how users are engaging with your ad, you can learn new things about your audience to hone your marketing strategy.